Marketing social change changing behavior to promote health, social development, and the environment

Marketing social change changing behavior to promote health, social development, and the environment

Manylion Llyfryddiaeth
Prif Awdur: Andreasen, Alan R.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: San Francisco Jossey-Bass Pub. c1995
Pynciau:
Behavior modification.
Social change.
Social marketing.
Social problems.