Marketing social change changing behavior to promote health, social development, and the environment

Marketing social change changing behavior to promote health, social development, and the environment

Dades bibliogràfiques
Autor principal: Andreasen, Alan R.
Format: Llibre
Idioma:English
Publicat: San Francisco Jossey-Bass Pub. c1995
Matèries:
Behavior modification.
Social change.
Social marketing.
Social problems.