Marketing social change changing behavior to promote health, social development, and the environment

Marketing social change changing behavior to promote health, social development, and the environment

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Andreasen, Alan R.
التنسيق: كتاب
اللغة:English
منشور في: San Francisco Jossey-Bass Pub. c1995
الموضوعات:
Behavior modification.
Social change.
Social marketing.
Social problems.