Marketing social change changing behavior to promote health, social development, and the environment

Marketing social change changing behavior to promote health, social development, and the environment

Библиографические подробности
Главный автор: Andreasen, Alan R.
Формат: ‌
Язык:English
Опубликовано: San Francisco Jossey-Bass Pub. c1995
Предметы:
Behavior modification.
Social change.
Social marketing.
Social problems.