Introduction to marketing communication an integrated approach

Introduction to marketing communication an integrated approach

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Bibliografske podrobnosti
Glavni avtor: Burnett, John 1944-
Drugi avtorji: Moriarty, Sandra Ernst
Format: Knjiga
Jezik:English
Izdano: Upper Saddle River, NJ Prentice Hall International c1998
Teme:
Advertising campaigns.
Communication in marketing.