Introduction to marketing communication an integrated approach

Introduction to marketing communication an integrated approach

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Dades bibliogràfiques
Autor principal: Burnett, John 1944-
Altres autors: Moriarty, Sandra Ernst
Format: Llibre
Idioma:English
Publicat: Upper Saddle River, NJ Prentice Hall International c1998
Matèries:
Advertising campaigns.
Communication in marketing.