Advertising, promotion and supplemental aspects of integrated marketing communication

Detaylı Bibliyografya
Yazar:	Shimp, Terence A.
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Fort Worth, TX Dryden Press c1997
Konular:	Advertising. Communication in marketing. Marketing.