Advertising, promotion and supplemental aspects of integrated marketing communication

Advertising, promotion and supplemental aspects of integrated marketing communication

Bibliografiska uppgifter
Huvudupphovsman: Shimp, Terence A.
Materialtyp: Bok
Språk:English
Publicerad: Fort Worth, TX Dryden Press c1997
Ämnen:
Advertising.
Communication in marketing.
Marketing.