Advertising, promotion and supplemental aspects of integrated marketing communication

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Advertising, promotion and supplemental aspects of integrated marketing communication

Detalhes bibliográficos
Autor principal:	Shimp, Terence A.
Formato:	Livro
Idioma:	English
Publicado em:	Fort Worth, TX Dryden Press c1997
Assuntos:	Advertising. Communication in marketing. Marketing.

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