Advertising, promotion and supplemental aspects of integrated marketing communication

Advertising, promotion and supplemental aspects of integrated marketing communication

Bibliografische gegevens
Hoofdauteur: Shimp, Terence A.
Formaat: Boek
Taal:English
Gepubliceerd in: Fort Worth, TX Dryden Press c1997
Onderwerpen:
Advertising.
Communication in marketing.
Marketing.