Advertising, promotion and supplemental aspects of integrated marketing communication

Advertising, promotion and supplemental aspects of integrated marketing communication

Bibliografiset tiedot
Päätekijä: Shimp, Terence A.
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: Fort Worth, TX Dryden Press c1997
Aiheet:
Advertising.
Communication in marketing.
Marketing.