Advertising, promotion and supplemental aspects of integrated marketing communication

Advertising, promotion and supplemental aspects of integrated marketing communication

Xehetasun bibliografikoak
Egile nagusia: Shimp, Terence A.
Formatua: Liburua
Hizkuntza:English
Argitaratua: Fort Worth, TX Dryden Press c1997
Gaiak:
Advertising.
Communication in marketing.
Marketing.