Advertising, promotion and supplemental aspects of integrated marketing communication

Advertising, promotion and supplemental aspects of integrated marketing communication

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Shimp, Terence A.
التنسيق: كتاب
اللغة:English
منشور في: Fort Worth, TX Dryden Press c1997
الموضوعات:
Advertising.
Communication in marketing.
Marketing.