The search for corporate strategic credibility concepts and cases in global strategy communications
Dr. Higgins makes clear that "corporate strategy, regardless of how elegantly conceived, how comprehensive its scope or how forward-looking its thrust, does not provide competitive advantage until it is communicated, understood, values, and acted upon by a variety of key corporate strategy comm...
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| Aineistotyyppi: | Kirja |
| Kieli: | English |
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