The media economy

The Media Economy analyzes the media industries and their activities from macro- to micro-levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis...

全面介绍

书目详细资料
主要作者: Albarran, Alan B. (Author)
格式: 图书
语言:English
丛编:Media management and economics series
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