Optimizing email marketing open rate through various machine learning models

Optimizing email marketing open rate through various machine learning models

Opis bibliograficzny
1. autor: Santelices, Jonathan I. (Autor)
Format: Książka
Język:English
Wydane: Quezon City University of the Philippines Diliman 2022
Hasła przedmiotowe:
Electronic mail marketing.
Neural networks (Computer science)
Logistic regression analysis.
Email machine learning model.
Linear discriminant analysis.
Elastic net regression.