Optimizing email marketing open rate through various machine learning models

Optimizing email marketing open rate through various machine learning models

Bibliografische gegevens
Hoofdauteur: Santelices, Jonathan I. (Auteur)
Formaat: Boek
Taal:English
Gepubliceerd in: Quezon City University of the Philippines Diliman 2022
Onderwerpen:
Electronic mail marketing.
Neural networks (Computer science)
Logistic regression analysis.
Email machine learning model.
Linear discriminant analysis.
Elastic net regression.