Optimizing email marketing open rate through various machine learning models

Optimizing email marketing open rate through various machine learning models

書誌詳細
第一著者: Santelices, Jonathan I. (著者)
フォーマット: 図書
言語:English
出版事項: Quezon City University of the Philippines Diliman 2022
主題:
Electronic mail marketing.
Neural networks (Computer science)
Logistic regression analysis.
Email machine learning model.
Linear discriminant analysis.
Elastic net regression.