Optimizing email marketing open rate through various machine learning models

Optimizing email marketing open rate through various machine learning models

מידע ביבליוגרפי
מחבר ראשי: Santelices, Jonathan I. (Author)
פורמט: ספר
שפה:English
יצא לאור: Quezon City University of the Philippines Diliman 2022
נושאים:
Electronic mail marketing.
Neural networks (Computer science)
Logistic regression analysis.
Email machine learning model.
Linear discriminant analysis.
Elastic net regression.