Optimizing email marketing open rate through various machine learning models

Optimizing email marketing open rate through various machine learning models

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Santelices, Jonathan I. (Údar)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Quezon City University of the Philippines Diliman 2022
Ábhair:
Electronic mail marketing.
Neural networks (Computer science)
Logistic regression analysis.
Email machine learning model.
Linear discriminant analysis.
Elastic net regression.