Optimizing email marketing open rate through various machine learning models

Bibliografiset tiedot

Päätekijä:	Santelices, Jonathan I. (Tekijä)
Resource Type:	Kirja
Kieli:	English
Julkaistu:	Quezon City University of the Philippines Diliman 2022
Aiheet:	Electronic mail marketing. Neural networks (Computer science) Logistic regression analysis. Email machine learning model. Linear discriminant analysis. Elastic net regression.