Optimizing email marketing open rate through various machine learning models

Optimizing email marketing open rate through various machine learning models

Xehetasun bibliografikoak
Egile nagusia: Santelices, Jonathan I. (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: Quezon City University of the Philippines Diliman 2022
Gaiak:
Electronic mail marketing.
Neural networks (Computer science)
Logistic regression analysis.
Email machine learning model.
Linear discriminant analysis.
Elastic net regression.