Optimizing email marketing open rate through various machine learning models

Optimizing email marketing open rate through various machine learning models

Manylion Llyfryddiaeth
Prif Awdur: Santelices, Jonathan I. (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Quezon City University of the Philippines Diliman 2022
Pynciau:
Electronic mail marketing.
Neural networks (Computer science)
Logistic regression analysis.
Email machine learning model.
Linear discriminant analysis.
Elastic net regression.