Optimizing email marketing open rate through various machine learning models

Optimizing email marketing open rate through various machine learning models

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Santelices, Jonathan I. (مؤلف)
التنسيق: كتاب
اللغة:English
منشور في: Quezon City University of the Philippines Diliman 2022
الموضوعات:
Electronic mail marketing.
Neural networks (Computer science)
Logistic regression analysis.
Email machine learning model.
Linear discriminant analysis.
Elastic net regression.