Optimizing email marketing open rate through various machine learning models

Optimizing email marketing open rate through various machine learning models

Detalles Bibliográficos
Autor principal: Santelices, Jonathan I. (Autor)
Formato: Libro
Lenguaje:English
Publicado: Quezon City University of the Philippines Diliman 2022
Materias:
Electronic mail marketing.
Neural networks (Computer science)
Logistic regression analysis.
Email machine learning model.
Linear discriminant analysis.
Elastic net regression.