Optimizing email marketing open rate through various machine learning models

Optimizing email marketing open rate through various machine learning models

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Santelices, Jonathan I. (Συγγραφέας)
Μορφή: Βιβλίο
Γλώσσα:English
Έκδοση: Quezon City University of the Philippines Diliman 2022
Θέματα:
Electronic mail marketing.
Neural networks (Computer science)
Logistic regression analysis.
Email machine learning model.
Linear discriminant analysis.
Elastic net regression.