Optimizing email marketing open rate through various machine learning models

Optimizing email marketing open rate through various machine learning models

Bibliografiset tiedot
Päätekijä: Santelices, Jonathan I. (Tekijä)
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: Quezon City University of the Philippines Diliman 2022
Aiheet:
Electronic mail marketing.
Neural networks (Computer science)
Logistic regression analysis.
Email machine learning model.
Linear discriminant analysis.
Elastic net regression.