Optimizing email marketing open rate through various machine learning models

Optimizing email marketing open rate through various machine learning models

Dettagli Bibliografici
Autore principale: Santelices, Jonathan I. (Autore)
Natura: Libro
Lingua:English
Pubblicazione: Quezon City University of the Philippines Diliman 2022
Soggetti:
Electronic mail marketing.
Neural networks (Computer science)
Logistic regression analysis.
Email machine learning model.
Linear discriminant analysis.
Elastic net regression.