Optimizing email marketing open rate through various machine learning models

Optimizing email marketing open rate through various machine learning models

Bibliographische Detailangaben
1. Verfasser: Santelices, Jonathan I. (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Quezon City University of the Philippines Diliman 2022
Schlagworte:
Electronic mail marketing.
Neural networks (Computer science)
Logistic regression analysis.
Email machine learning model.
Linear discriminant analysis.
Elastic net regression.