Optimizing email marketing open rate through various machine learning models

Optimizing email marketing open rate through various machine learning models

Библиографические подробности
Главный автор: Santelices, Jonathan I. (Автор)
Формат: ‌
Язык:English
Опубликовано: Quezon City University of the Philippines Diliman 2022
Предметы:
Electronic mail marketing.
Neural networks (Computer science)
Logistic regression analysis.
Email machine learning model.
Linear discriminant analysis.
Elastic net regression.