Optimizing email marketing open rate through various machine learning models

Optimizing email marketing open rate through various machine learning models

Bibliografiska uppgifter
Huvudupphovsman: Santelices, Jonathan I. (Författare, medförfattare)
Materialtyp: Bok
Språk:English
Publicerad: Quezon City University of the Philippines Diliman 2022
Ämnen:
Electronic mail marketing.
Neural networks (Computer science)
Logistic regression analysis.
Email machine learning model.
Linear discriminant analysis.
Elastic net regression.