Optimizing email marketing open rate through various machine learning models

Optimizing email marketing open rate through various machine learning models

Podrobná bibliografie
Hlavní autor: Santelices, Jonathan I. (Autor)
Médium: Kniha
Jazyk:English
Vydáno: Quezon City University of the Philippines Diliman 2022
Témata:
Electronic mail marketing.
Neural networks (Computer science)
Logistic regression analysis.
Email machine learning model.
Linear discriminant analysis.
Elastic net regression.