The role of the consumer in the marketing process

Détails bibliographiques
Publié dans:	Philippine Journal of Home Economics Vol. 13, no. 4 (Oct. 1962 - Dec. 1962), 25-30
Auteur principal:	Avellana, Jose
Format:	Article
Langue:	English
Publié:	1962
Sujets:	Consumer preferences Choice (Psychology) Market surveys Consumer behavior Marketing research