The role of the consumer in the marketing process

Bibliografiske detaljer
Udgivet i:	Philippine Journal of Home Economics Vol. 13, no. 4 (Oct. 1962 - Dec. 1962), 25-30
Hovedforfatter:	Avellana, Jose
Format:	Article
Sprog:	English
Udgivet:	1962
Fag:	Consumer preferences Choice (Psychology) Market surveys Consumer behavior Marketing research