The role of the consumer in the marketing process

Dades bibliogràfiques
Publicat a:	Philippine Journal of Home Economics Vol. 13, no. 4 (Oct. 1962 - Dec. 1962), 25-30
Autor principal:	Avellana, Jose
Format:	Article
Idioma:	English
Publicat:	1962
Matèries:	Consumer preferences Choice (Psychology) Market surveys Consumer behavior Marketing research