Destination brand gestalt and its effects on brand attachment and brand loyalty

Destination brand gestalt and its effects on brand attachment and brand loyalty

書目詳細資料
發表在:Philippine Management Review Vol. 29, no. 1 (2022), 1-24
主要作者: Mandagi, Deske W.
其他作者: Centeno, Dave De Guzman, Indrajit
格式: Article
語言:English
出版: 2022
主題:
Brand gestalt
Place branding
brand attachment