Destination brand gestalt and its effects on brand attachment and brand loyalty

Destination brand gestalt and its effects on brand attachment and brand loyalty

Bibliographic Details
Published in:Philippine Management Review Vol. 29, no. 1 (2022), 1-24
Main Author: Mandagi, Deske W.
Other Authors: Centeno, Dave De Guzman, Indrajit
Resource Type: Article
Language:English
Published: 2022
Subjects:
Brand gestalt
Place branding
brand attachment

UP Cesar E.A. Virata School of Business

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Population Institute

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