Destination brand gestalt and its effects on brand attachment and brand loyalty

Bibliografski detalji
Izdano u:Philippine Management Review Vol. 29, no. 1 (2022), 1-24
Glavni autor: Mandagi, Deske W.
Daljnji autori: Centeno, Dave De Guzman, Indrajit
Format: Članak
Jezik:English
Izdano: 2022
Teme: