Destination brand gestalt and its effects on brand attachment and brand loyalty

Destination brand gestalt and its effects on brand attachment and brand loyalty

書誌詳細
出版年:Philippine Management Review Vol. 29, no. 1 (2022), 1-24
第一著者: Mandagi, Deske W.
その他の著者: Centeno, Dave De Guzman, Indrajit
フォーマット: 論文
言語:English
出版事項: 2022
主題:
Brand gestalt
Place branding
brand attachment