Unmasking the 'New Normal' and the 'Vernacular of the Veracious' during a Pandemic
This paper argues that the deployment of a figurative language like the phrase "new normal" and many other verbal formulations during a pandemic is a form of power and control by political leaders. This deployment is calculated and calculating as it is meant to condition the minds of the m...
| Published in: | Budhi: a Journal of Ideas and Culture Vol. 25, no. 1 (Apr. 2021), 23-90 |
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| Resource Type: | Article |
| Language: | English |
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2021
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| Subjects: |