Consumer behavior and retail outlet choice for seafood in Zamboanga City, Philippines

Zamboanga City is a significant contributor to fish production in the Philippines (16.48%) and particularly in Mindanao (37%). Studies to determine the consumer behavior on this vital commodity have been scarce. This study aims to fill this gap by assessing the different factors that influence consu...

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Bibliographic Details
Published in:Banwa Vol. Supplement 1, no. Abstracts from ICAEM (Nov. 2019), 20
Main Author: Callanta, Daphney Shane A.
Other Authors: Romo, Glory Dee A., Sarmiento, Jon Marx P., Alviola, Pedro A., IV
Format: Article
Language:English
Published: 2019
Subjects: