Impact of advertisements on Philippine financial service firms' stock return

書目詳細資料

發表在:	Philippine Management Review Vol. 28 (2021), 25-36
主要作者:	Centeno, Dave De Guzman
其他作者:	Yusoph, Al-Habbyel B.
Resource Type:	Article
語言:	English
出版:	2021
主題:	Advertising Endorsements in advertising