Impact of advertisements on Philippine financial service firms' stock return

Bibliografski detalji

Izdano u:	Philippine Management Review Vol. 28 (2021), 25-36
Glavni autor:	Centeno, Dave De Guzman
Daljnji autori:	Yusoph, Al-Habbyel B.
Resource Type:	Članak
Jezik:	English
Izdano:	2021
Teme:	Advertising Endorsements in advertising