Impact of advertisements on Philippine financial service firms' stock return

Detalles Bibliográficos

Publicado en:	Philippine Management Review Vol. 28 (2021), 25-36
Autor Principal:	Centeno, Dave De Guzman
Outros autores:	Yusoph, Al-Habbyel B.
Resource Type:	Artigo
Idioma:	English
Publicado:	2021
Subjects:	Advertising Endorsements in advertising