Innovation in the lantern industry of Pampanga
Pampanga's lantern industry lacks the impetus for innovation strategy to become globally competitive, and make significant contributions to local economy. It has lost to China in terms of market share; thus, it has to employ appropriate marketing strategy in order to produce and sell premium p...
| Опубликовано в:: | Philippine Journal of Public Administration Vol. LII, no. 1 (Jan. 2008), 66-80 |
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| Главный автор: | |
| Формат: | Статья |
| Язык: | English |
| Опубликовано: |
2008
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