Innovation in the lantern industry of Pampanga
Pampanga's lantern industry lacks the impetus for innovation strategy to become globally competitive, and make significant contributions to local economy. It has lost to China in terms of market share; thus, it has to employ appropriate marketing strategy in order to produce and sell premium p...
| Published in: | Philippine Journal of Public Administration Vol. LII, no. 1 (Jan. 2008), 66-80 |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
2008
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| Subjects: |