Innovation in the lantern industry of Pampanga
Pampanga's lantern industry lacks the impetus for innovation strategy to become globally competitive, and make significant contributions to local economy. It has lost to China in terms of market share; thus, it has to employ appropriate marketing strategy in order to produce and sell premium p...
| Xuất bản năm: | Philippine Journal of Public Administration Vol. LII, no. 1 (Jan. 2008), 66-80 |
|---|---|
| Tác giả chính: | |
| Định dạng: | Bài viết |
| Ngôn ngữ: | English |
| Được phát hành: |
2008
|
| Những chủ đề: |