Effects of online review valence on consumer attitudes and behavioral intentions

Effects of online review valence on consumer attitudes and behavioral intentions

Podrobná bibliografie
Vydáno v:Philippine Management Review Vol. 22 (2015), 75-88
Hlavní autor: Zarco, Timothy H.
Médium: Článek
Vydáno: 2015
Témata:
Online review
Consumer behavior
Purchase intentions