Effects of online review valence on consumer attitudes and behavioral intentions

Effects of online review valence on consumer attitudes and behavioral intentions

Detalhes bibliográficos
Publicado no:Philippine Management Review Vol. 22 (2015), 75-88
Autor principal: Zarco, Timothy H.
Formato: Artigo
Publicado em: 2015
Assuntos:
Online review
Consumer behavior
Purchase intentions