Communicating climate change to farmers using the mental models approach in identifying the information needs of a rice farming village in Bayambang, Pangasinan, Philippines

The mental models approach was used to identify the climate change information needs of farmers in a rice farming village in the Philippines. Four semi-constructed interviews with scientists and 18 open-ended interviews with rice farmers were conducted. Based on the scientists' model, the clima...

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Bibliographic Details
Published in:The Philippine Journal of Development Communication Vol. 3 (Jan. 2010 - Dec. 2010), 149-179
Main Author: Francisco, Rosa Pilipinas F.
Other Authors: Tirol, Ma. Stella C.
Resource Type: Article
Language:English
Published: 2010
Subjects: