Communicating climate change to farmers using the mental models approach in identifying the information needs of a rice farming village in Bayambang, Pangasinan, Philippines
The mental models approach was used to identify the climate change information needs of farmers in a rice farming village in the Philippines. Four semi-constructed interviews with scientists and 18 open-ended interviews with rice farmers were conducted. Based on the scientists' model, the clima...
| Published in: | The Philippine Journal of Development Communication Vol. 3 (Jan. 2010 - Dec. 2010), 149-179 |
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| Format: | Article |
| Language: | English |
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2010
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