The language of negotiation a multimodal discourse analysis of transactions in Philippine livestock auction markets

This exploratory study examined how business negotiations are performed in Philippine livestock auction markets. It identified underlying factors, such as culture, discourse and power, which influence the outcome of such transactions. Using a qualitative approach, the research is hinged on Norman Fa...

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Bibliographic Details
Published in:UP Los Baños Journal Vol. XII (Jan. 2014 - Dec. 2014), 163-180
Main Author: Salvador, Kahrein A. Yapo, Jerry R.
Format: Article
Language:English
Published: 2014
Subjects: