Casting credibility patterns of audience assessment of TV news programs
This study describes the patterns of television (TV) viewers' assessment of news program credibility by utilizing secondary data from a survey of 1, 100 Metro Manila respondents. Through principal component analyses and multiple regressions, the survey reveals that certain attributes of newscas...
| الحاوية / القاعدة: | Plaridel Vol. 8, no. 1 (Feb. 2011), 51-70 |
|---|---|
| المؤلف الرئيسي: | |
| مؤلفون آخرون: | |
| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
2011
|
| الموضوعات: |