Beyond face value the dynamics of talent-talent manager-advertising agency-client power relations in the production of shampoo and soap television commercials
This study analyzes power relations that influence the employment of talents for shampoo and bath soap television commercials. It explains how power dynamics affect the behavior of the talent, talent manager, advertising agency and client in the hiring process. Intensive interviews, participant and...
| Publié dans: | Plaridel Vol. 9, no. 2 (Aug. 2012), 79-96 |
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| Auteur principal: | |
| Format: | Article |
| Langue: | English Filipino |
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2012
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