All sizzle and no steak. IN Business matters (Beyond the bottom line) [column]

All sizzle and no steak. IN Business matters (Beyond the bottom line) [column]

Detalhes bibliográficos
Publicado no:Philippine Star (27 Mar. 2010), B3
Autor principal: Kong, Francis J.
Formato: Artigo
Idioma:English
Publicado em: 2010
Assuntos:
Marketing > Methods
Marketing > Personal narratives