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  1. 1

    Managing brand equity capitalizing on the value of a brand name by Aaker, David A.

    Published 1991
    Book

    Managing brand equity capitalizing on the value of a brand name
  2. 2

    Managing brand equity capitalizing on the value of a brand name by Aaker, David A.

    Published 1991
    Book

    Managing brand equity capitalizing on the value of a brand name

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